---
title: "Appcues | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/appcues
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# Appcues

Website: https://appcues.com/  
Stages covered: 7 of 8 (Onboard, Activate, Adopt, Support, Expand, Renew, Advocate)  
Founded: 2013 in Boston, United States  
Headquarters: United States

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

In-app customer engagement platform for building targeted in-product messages, guides, surveys, and checklists, with analytics, AI-assisted creation, and integrations to drive onboarding, adoption, feedback, and advocacy.

## What it's used for

- time to value
- product activation
- support automation
- knowledge base
- renewal management
- churn prevention
- voice of customer
- User onboarding
- Retaining users
- Increasing feature adoption
- Cultivating customer engagement
- Driving product-led growth
- Launch new products, promote events and make relevant offers.
- Onboard new users, activate customers and increase feature usage.
- Celebrate success, prompt referrals, and connect with customers.
- Understand user behavior and leverage insights as you build.

## Who it suits

- Scaling businesses across various industries such as Martech, HR \& workforce, Healthcare, Education, Professional services, Consumer services, Travel \& lifestyle.

Buyers: Head of Marketing, Customer service professional

## How it works

Share your brand, product, goals, and data, then plug in your tools. Appcues captures what users do, lets you map actions to outcomes, publish targeted in-product experiences based on real behavior, and track performance against your goals with recommendations on what to change next.

## Key features

- Multi-channel messaging including in-app experiences, personalized emails, and mobile push notifications
- No-code design and editing capabilities
- Targeting based on user behavior and attributes
- Integration with tools like Heap, Salesforce, and Segment
- MCP Server for AI tool integration
- Publish in-app messages, surveys, offers, and guides
- Segment users with precision
- Agentically build and launch experiences
- Simplify customer journeys with prompt-driven UI
- Dive deeper into product behavior with analytics
- Make smarter decisions with AI recommendations
- Track campaign performance
- Ship targeted, on-brand experiences that fire on real behavior
- Ask questions in plain language and get clear answers back
- Tie Appcues to your CRM, analytics or warehouse
- Trigger the next message the moment someone acts
- Appcues AI can analyze product behavior, answer questions, and surface opportunities
- Appcues AI can monitor published experiences, catch broken links, and implement fixes that you approve

## What it works with

Customer.io

## What it says it delivers

The vendor's own words, from its website (quoted data):

> Speed time to value
>
> Improve adoption
>
> Reduce support workload
>
> Increase retention
>
> Strengthen customer advocacy
>
> 20% increase in user retention
>
> 55% increase in user activation
>
> 112% increase in feature adoption
>
> Drive customer growth
>
> Customers expect personalized experiences.
>
> Approachable and intelligent software that helps teams make better decisions faster.
>
> Our partnership model gives every customer implementation services, onboarding support and a dedicated experience manager.

## Pricing

- Pricing is based on monthly active users and number of installations.
- Start
- Grow
- Enterprise

Free trial: Free trial · Free trial with no credit card required; starts with a call to confirm fit for goals and tech stack, and allows unlimited flows during the trial period.

## From the Appcues blog

- [The Appcues Blog: For product people](https://appcues.com/blog)
- [Appcues Installation Overview - Appcues](https://docs.appcues.com/article/48-install-overview)
- [The Appcues Blog: For product people](https://blog.appcues.com/)
- [Appcues Blog \| News](https://appcues.com/blog-category/news)
- [Customer stories \| Appcues customers achieve more](https://appcues.com/blog-category/case-studies)
- [Pricing: Plans for Midsized and Enterprise Teams](https://blog.appcues.com/pricing)
- [Customer stories \| Appcues customers achieve more](https://blog.appcues.com/customers)
- [The Appcues Blog: For product people](https://blog.appcues.com/blog)
- [Introducing the Appcues Product-Led Growth Platform](https://appcues.com/blog/product-led-growth-platform)

## Where this came from

Compiled from 101 public pages on appcues.com:

- [appcues.com/](https://appcues.com/)
- [appcues.com/features/appcues-ai](https://appcues.com/features/appcues-ai)
- [appcues.com/tour-appcues](https://appcues.com/tour-appcues)
- [appcues.com/web-apps](https://appcues.com/web-apps)
- [appcues.com/mobile](https://appcues.com/mobile)
- [appcues.com/how-it-works](https://appcues.com/how-it-works)
- [appcues.com/integrations/why-connect](https://appcues.com/integrations/why-connect)
- [appcues.com/product/in-app-messaging](https://appcues.com/product/in-app-messaging)
- [appcues.com/product/behavioral-email](https://appcues.com/product/behavioral-email)
- [appcues.com/product/push-notifications](https://appcues.com/product/push-notifications)
- [appcues.com/solutions/awareness](https://appcues.com/solutions/awareness)
- [appcues.com/solutions/adoption](https://appcues.com/solutions/adoption)
- [appcues.com/solutions/engagement](https://appcues.com/solutions/engagement)
- [appcues.com/use-case/onboarding](https://appcues.com/use-case/onboarding)
- [appcues.com/use-case/adoption](https://appcues.com/use-case/adoption)
- [appcues.com/use-case/trial-conversion](https://appcues.com/use-case/trial-conversion)
- [appcues.com/use-case/feedback](https://appcues.com/use-case/feedback)
- [appcues.com/resource-hub](https://appcues.com/resource-hub)
- [appcues.com/made-with-appcues](https://appcues.com/made-with-appcues)
- [appcues.com/product-adoption-academy](https://appcues.com/product-adoption-academy)
- [appcues.com/use-case/support](https://appcues.com/use-case/support)
- [docs.appcues.com/article/48-install-overview](https://docs.appcues.com/article/48-install-overview)
- [appcues.com/customer-success](https://appcues.com/customer-success)
- [appcues.com/blog](https://appcues.com/blog)
- [appcues.com/about](https://appcues.com/about)
- [appcues.com/contact-us](https://appcues.com/contact-us)
- [appcues.com/security](https://appcues.com/security)
- [appcues.com/case-studies](https://appcues.com/case-studies)
- [blog.appcues.com/](https://blog.appcues.com/)
- [appcues.com/pricing](https://appcues.com/pricing)
- [appcues.com/solutions/engagement](https://appcues.com/solutions/engagement)
- [appcues.com/customers](https://appcues.com/customers)
- [appcues.com/company](https://appcues.com/company)
- [appcues.com/teams](https://appcues.com/teams)
- [appcues.com/demo-request/schedule-demo](https://appcues.com/demo-request/schedule-demo)
- [appcues.com/integrations](https://appcues.com/integrations)
- [appcues.com/customer-stories/how-litmus-used-appcues-to-increase-feature-adoption-by-2100](https://appcues.com/customer-stories/how-litmus-used-appcues-to-increase-feature-adoption-by-2100)
- [appcues.com/customer-stories/how-encamp-retained-an-important-customer-with-5-minutes-and-no-dev-time](https://appcues.com/customer-stories/how-encamp-retained-an-important-customer-with-5-minutes-and-no-dev-time)
- [appcues.com/customer-stories/how-hotjar-drove-300-beta-users-with-an-in-app-signup](https://appcues.com/customer-stories/how-hotjar-drove-300-beta-users-with-an-in-app-signup)
- [appcues.com/customer-stories/how-foresyte-reduced-onboarding-drop-off-and-re-engaged-4x-daily-active-users-with-multi-channel-messages](https://appcues.com/customer-stories/how-foresyte-reduced-onboarding-drop-off-and-re-engaged-4x-daily-active-users-with-multi-channel-messages)
- [appcues.com/customer-stories/how-zywave-increased-feature-adoption-by-80-by-a-b-testing-in-app-patterns](https://appcues.com/customer-stories/how-zywave-increased-feature-adoption-by-80-by-a-b-testing-in-app-patterns)
- [appcues.com/customer-stories/how-north-one-delivered-a-mobile-launch-experience--and-drove-25-more-conversions](https://appcues.com/customer-stories/how-north-one-delivered-a-mobile-launch-experience--and-drove-25-more-conversions)
- [appcues.com/customer-stories/how-pandadoc-drives-feature-adoption--like-a-6-jump-in-sms-usage](https://appcues.com/customer-stories/how-pandadoc-drives-feature-adoption--like-a-6-jump-in-sms-usage)
- [appcues.com/blog-category/news](https://appcues.com/blog-category/news)
- [appcues.com/customer-stories/how-litmus-used-appcues-to-increase-feature-adoption-by-2100](https://appcues.com/customer-stories/how-litmus-used-appcues-to-increase-feature-adoption-by-2100)
- [docs.appcues.com/en\_US/Workflows](https://docs.appcues.com/en_US/Workflows)
- [docs.appcues.com/en\_US/366349-best-practices](https://docs.appcues.com/en_US/366349-best-practices)
- [docs.appcues.com/en\_US/installation-developers](https://docs.appcues.com/en_US/installation-developers)
- [docs.appcues.com/en\_US/integrations](https://docs.appcues.com/en_US/integrations)
- [docs.appcues.com/contact-us](https://docs.appcues.com/contact-us)
- [docs.appcues.com/en\_US/getting-started](https://docs.appcues.com/en_US/getting-started)
- [appcues.com/workflows/pass-appcues-form-submissions-to-hubspot-contact-records](https://appcues.com/workflows/pass-appcues-form-submissions-to-hubspot-contact-records)
- [appcues.com/integrations/apps/zendesk-support](https://appcues.com/integrations/apps/zendesk-support)
- [docs.appcues.com/integration-documents/appcues-mcp-server-beta](https://docs.appcues.com/integration-documents/appcues-mcp-server-beta)
- [docs.appcues.com/en\_US/dev-installing-appcues/appcues-installation-overview](https://docs.appcues.com/en_US/dev-installing-appcues/appcues-installation-overview)
- [appcues.com/workflows/calculate-nps-by-account-with-salesforce](https://appcues.com/workflows/calculate-nps-by-account-with-salesforce)
- [appcues.com/product-adoption](https://appcues.com/product-adoption)
- [appcues.com/made-with-appcues/on-a-scale-from-0-10-automating-nps-follow-ups](https://appcues.com/made-with-appcues/on-a-scale-from-0-10-automating-nps-follow-ups)
- [appcues.com/product-adoption-academy/product-launches-101](https://appcues.com/product-adoption-academy/product-launches-101)
- [docs.appcues.com/installation-overview/supported-technologies-and-frameworks](https://docs.appcues.com/installation-overview/supported-technologies-and-frameworks)
- [appcues.com/blog-category/news](https://appcues.com/blog-category/news)
- [appcues.com/blog-category/case-studies](https://appcues.com/blog-category/case-studies)
- [blog.appcues.com/pricing](https://blog.appcues.com/pricing)
- [blog.appcues.com/customers](https://blog.appcues.com/customers)
- [blog.appcues.com/blog](https://blog.appcues.com/blog)
- [appcues.com/use-case/trial-conversion](https://appcues.com/use-case/trial-conversion)
- [appcues.com/customer-stories/how-patientsky-gathered-feedback-announced-updates-and-reduced-support-burden-by-30](https://appcues.com/customer-stories/how-patientsky-gathered-feedback-announced-updates-and-reduced-support-burden-by-30)
- [appcues.com/customer-stories/how-encamp-retained-an-important-customer-with-5-minutes-and-no-dev-time](https://appcues.com/customer-stories/how-encamp-retained-an-important-customer-with-5-minutes-and-no-dev-time)
- [appcues.com/customer-stories/how-hotjar-drove-300-beta-users-with-an-in-app-signup](https://appcues.com/customer-stories/how-hotjar-drove-300-beta-users-with-an-in-app-signup)
- [appcues.com/customer-stories/how-foresyte-reduced-onboarding-drop-off-and-re-engaged-4x-daily-active-users-with-multi-channel-messages](https://appcues.com/customer-stories/how-foresyte-reduced-onboarding-drop-off-and-re-engaged-4x-daily-active-users-with-multi-channel-messages)
- [appcues.com/customer-stories/how-zywave-increased-feature-adoption-by-80-by-a-b-testing-in-app-patterns](https://appcues.com/customer-stories/how-zywave-increased-feature-adoption-by-80-by-a-b-testing-in-app-patterns)
- [appcues.com/customer-stories/how-north-one-delivered-a-mobile-launch-experience--and-drove-25-more-conversions](https://appcues.com/customer-stories/how-north-one-delivered-a-mobile-launch-experience--and-drove-25-more-conversions)
- [appcues.com/customer-stories/how-pandadoc-drives-feature-adoption--like-a-6-jump-in-sms-usage](https://appcues.com/customer-stories/how-pandadoc-drives-feature-adoption--like-a-6-jump-in-sms-usage)
- [appcues.com/workflows/pass-appcues-form-submissions-to-hubspot-contact-records](https://appcues.com/workflows/pass-appcues-form-submissions-to-hubspot-contact-records)
- [appcues.com/integrations/apps/zendesk-support](https://appcues.com/integrations/apps/zendesk-support)
- [appcues.com/integrations/why-connect](https://appcues.com/integrations/why-connect)
- [appcues.com/blog/product-led-growth-platform](https://appcues.com/blog/product-led-growth-platform)
- [docs.appcues.com/en\_US/building-configuration/building-multi-channel-campaigns-with-in-product-and-out-of-product-messages](https://docs.appcues.com/en_US/building-configuration/building-multi-channel-campaigns-with-in-product-and-out-of-product-messages)
- [docs.appcues.com/en\_US/workflows-use-cases](https://docs.appcues.com/en_US/workflows-use-cases)
- [docs.appcues.com/en\_US/use-cases/build-guide-evaluator-product-tour](https://docs.appcues.com/en_US/use-cases/build-guide-evaluator-product-tour)
- [docs.appcues.com/en\_US/best-practices-pro-tips/pro-tip-socialize-nps-to-your-team-with-slack](https://docs.appcues.com/en_US/best-practices-pro-tips/pro-tip-socialize-nps-to-your-team-with-slack)
- [docs.appcues.com/en\_US/best-practices-plg](https://docs.appcues.com/en_US/best-practices-plg)
- [docs.appcues.com/en\_US/installation-overview/supported-technologies-and-frameworks](https://docs.appcues.com/en_US/installation-overview/supported-technologies-and-frameworks)
- [docs.appcues.com/en\_US/installation-overview/faq-for-developers](https://docs.appcues.com/en_US/installation-overview/faq-for-developers)
- [docs.appcues.com/en\_US/integration-documents/zendesk-support-integration](https://docs.appcues.com/en_US/integration-documents/zendesk-support-integration)
- [docs.appcues.com/en\_US/contact-us](https://docs.appcues.com/en_US/contact-us)
- [appcues.com/workflows/use-a-hubspot-workflow-to-add-appcues-nps-responses-to-a-contact-record](https://appcues.com/workflows/use-a-hubspot-workflow-to-add-appcues-nps-responses-to-a-contact-record)
- [docs.appcues.com/integration-documents/hubspot-integration](https://docs.appcues.com/integration-documents/hubspot-integration)
- [appcues.com/pricing](https://appcues.com/pricing)
- [appcues.com/product-led-growth-flywheel](https://appcues.com/product-led-growth-flywheel)
- [appcues.com/customers](https://appcues.com/customers)
- [appcues.com/blog](https://appcues.com/blog)
- [trust.appcues.com/](https://trust.appcues.com/)
- [appcues.com/company](https://appcues.com/company)
- [appcues.com/teams](https://appcues.com/teams)
- [appcues.com/contact](https://appcues.com/contact)
- [appcues.com/demo-request/schedule-demo](https://appcues.com/demo-request/schedule-demo)
- [docs.appcues.com/](https://docs.appcues.com/)
- [appcues.com/customer-stories/how-patientsky-gathered-feedback-announced-updates-and-reduced-support-burden-by-30](https://appcues.com/customer-stories/how-patientsky-gathered-feedback-announced-updates-and-reduced-support-burden-by-30)
- [appcues.com/docs](https://appcues.com/docs)
- [appcues.com/integrations](https://appcues.com/integrations)

## Who uses it

- SourceDay
- LingQ
- Litmus
- AdRoll
- Tactical Arbitrage
- GetResponse
- Feefo
- Printify
- Circa
- Radancy
- Encamp
- Blip
- Bynder
- Hotjar
- ProfitWell
- Foresyte
- Breezeway
- MYOB
- Text-Em-All
- RPR
- PatientSky
- North One
- Accelo
- OneTable
- Yotpo
- Zywave

Named on appcues.com.

## Customer stories on its website

- [Litmus: Litmus case study](https://appcues.com/customers)
- [ProfitWell: ProfitWell case study](https://appcues.com/customers)
- [and: and case study](https://appcues.com/customers)
- [Bynder: Bynder case study](https://appcues.com/customers)
- [ve: ve case study](https://appcues.com/customers)
- [also: also case study](https://appcues.com/customers)
- [MYOB: How MYOB increased new user activation by 21% with thoughtful, personalized onboarding](https://www.appcues.com/customer-stories/how-myob-increased-new-user-activation-by-21-with-thoughtful-personalized-onboarding)
- [Text-Em-All: How Text-Em-All transformed their roadmap with 1,000+ customer responses (in just 48 hours)](https://www.appcues.com/customer-stories/how-text-em-all-transformed-their-roadmap-with-1-000-customer-responses-in-just-48-hours)
- [PatientSky: How PatientSky gathered feedback, announced updates, and reduced support burden by 30%](https://www.appcues.com/customer-stories/how-patientsky-gathered-feedback-announced-updates-and-reduced-support-burden-by-30)
- [Accelo: How Accelo scaled customer success and support and increased help guide interaction by 253%](https://www.appcues.com/customer-stories/how-accelo-scaled-customer-success-and-support-and-increased-help-guide-interaction-by-253)

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

## Security and compliance

- SOC 2

---
Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/appcues