---
title: "CustomerGauge | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/customergauge
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# CustomerGauge

Website: https://customergauge.com/  
Stages covered: 4 of 8 (Adopt, Expand, Renew, Advocate)  
Founded: 2007 in Amsterdam, Netherlands  
Headquarters: Amsterdam  
G2 rating: 4.7 (47 reviews)

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

B2B account experience software for collecting account-level feedback, linking NPS to revenue, surfacing churn and expansion signals, and routing follow-up actions with Gaige AI.

## What it's used for

- sentiment analysis
- renewal management
- churn prevention
- voice of customer
- customer advocacy
- Account-centric NPS measurement across stakeholders.
- Revenue-based NPS to connect feedback to revenue, risk, and financial outcomes.
- Closed-loop feedback routing and follow-up workflows.
- Churn risk detection before renewals.
- Expansion and upsell opportunity identification.
- AI-led customer interviews and response drafting with Gaige AI.

## Who it suits

- Head of Customer Experience
- VP of Sales
- Chief Revenue Officer
- customer success teams
- B2B companies that want to connect NPS or CX feedback to revenue.
- Companies where account-level NPS tracking matters because they need to see which accounts are at risk or ready to grow.
- Teams that treat closing the loop as a core part of their program.
- B2B organizations moving from once-a-year research projects to a real-time customer feedback program.

Buyers: CEO (Executive audience for revenue impact and risk visibility.), CFO (Executive buyer interested in revenue at risk and ROI from CX programs.), CX leader (Program owner running B2B CX or NPS programs.), Sales or account management leader (Teams that need account-level feedback, follow-up, churn risk, and upsell signals.)

## How it works

CustomerGauge captures account feedback, combines it with revenue and lifecycle data, surfaces account health and risk in dashboards, and routes follow-up actions or AI-generated response recommendations so teams can act quickly.

## Key features

- Account-centric NPS
- Revenue-based NPS
- Journey dashboards
- Gaige AI response recommendations
- Account hierarchy view
- Real-time churn alerts
- Closed-loop workflows
- Driver and root cause analysis
- Monetize CX dashboards
- API and webhooks

## What it works with

Hubspot, Salesforce, Slack, Sugar CRM, MS Dynamics, Microsoft Dynamics 365, Pendo, ServiceNow, Zendesk, API, Jira, Gainsight, MadCap Flare, Genesys, Webhooks, Fresh Desk

## What it says it delivers

The vendor's own words, from its website (quoted data):

> Turn feedback into action that protects and grows revenue.
>
> Connect NPS or CX feedback to revenue to prove retention, expansion, or growth impact.
>
> Move from research-style feedback collection to a real-time program that acts on risk and opportunity as it appears.

## Pricing

- $
- per year
- Flexible Plans Built For Scale: Starting at $24K

## From the CustomerGauge blog

- [Customer Service vs Customer Experience: A B2B Guide](https://customergauge.com/)

## Where this came from

Compiled from 1 public page on customergauge.com:

- [customergauge.com/](https://customergauge.com/)

## Who uses it

- Coca-Cola HBC
- Heineken
- AB InBev
- Engro Polymer \& Chemicals
- Wajax
- Smartbear
- DHL
- INAP
- Trivium
- Briggs
- Anheuser-Busch
- Rentokil

Named on customergauge.com.

## Use cases on its website

- [Account-Centric NPS](https://customergauge.com/platform/account-centric-nps)
- [Revenue-Based NPS](https://customergauge.com/platform/revenue-based-nps)
- [Acting on Feedback](https://customergauge.com/platform/acting-on-feedback)
- [Surveys \& Feedback](https://customergauge.com/platform/surveys-and-feedback)

## Customer stories on its website

- [INAP: Reduction in churn using CustomerGauge](https://customergauge.com/)
- [Engro Polymer and Chemicals Ltd.: Increase your top-line by 17%](https://customergauge.com/)
- [SmartBear: Generate $6M in referrals](https://customergauge.com/)
- [Wajax: 2X with promoters](https://customergauge.com/)
- [DHL: Increase renewals](https://customergauge.com/)

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

## Security and compliance

No security details published

---
Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/customergauge