---
title: "Frigade | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/frigade
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# Frigade

Website: https://frigade.com/  
Stages covered: 6 of 8 (Onboard, Activate, Adopt, Support, Expand, Advocate)  
Founded: 2023 in San Francisco, United States  
Headquarters: San Francisco, United States  
G2 rating: 4.8 (27 reviews)

Note: Crawl update (2026-10-29): We could only read part of this website (66 pages saved). Some pages were not found.

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

Frigade provides an in-product AI assistant, Assist API, and onboarding tools that learn a software product by using it, then help users with answers, walkthroughs, nudges, and actions inside the product.

## What it's used for

- Support deflection
- User activation
- Feature adoption
- Virtual CSM
- Expansion \& upsell

## Who it suits

- Teams that want in-product AI onboarding and help for their own software product.
- Early-stage B2B SaaS companies.

## How it works

Frigade learns a product by signing in and working through the same workflows customers use, combines that understanding with documentation and team guidance, then answers questions, guides users, and can complete tasks inside the product.

## Key features

- AI-generated tours
- Walkthroughs on the live screen
- Suggestions
- Generative UI
- Skills for taking action in your app
- Automatic re-learning as the product changes
- Feedback to coach answers without code
- Insights into where users need help
- Mobile web guidance
- Tool calls for your own tools
- APIs, SDKs, and controls

## What it works with

Slack, Intercom, Fin, Notion, Confluence, Mintlify, Heap, Salesforce, PostHog, HubSpot, Zendesk, Pylon, Freshdesk, Amplitude, Mixpanel, Segment, Webhooks, Frigade MCP Server

## What it says it delivers

The vendor's own words, from its website (quoted data):

> Every question resolved inside your product.
>
> Put product expertise within reach.
>
> From answer to action.

## Pricing

- Growth: Starting at $1,000 / month
- Enterprise: Custom

## Who uses it

- Valley
- Hotplate
- Morning Consult

Named on frigade.com.

## Use cases on its website

- [Virtual CSM](https://frigade.com/use-cases/virtual-csm)
- [Feature adoption](https://frigade.com/use-cases/feature-adoption)
- [Expansion \& upsell](https://frigade.com/use-cases/expansion-upsell)
- [Support deflection](https://frigade.com/use-cases/support-deflection)
- [User activation](https://frigade.com/use-cases/user-activation)

## Customer stories on its website

- [Hotplate: How Hotplate onboards food creators with Frigade Assistant.](https://frigade.com/case-studies/hotplate)
- [Valley: How Valley uses Frigade to automate user activation.](https://frigade.com/case-studies/valley)

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

## Security and compliance

- SOC 2 Type II
- GDPR compliant

---
Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/frigade