---
title: "Point of Reference | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/point-of-reference
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# Point of Reference

Website: https://point-of-reference.com/  
Stages covered: 1 of 8 (Advocate)  
Founded: 2003  
Headquarters: Denver, United States

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

Customer advocacy technology for managing customer references and advocate programs, including an AI-powered offering that combines advocacy data with workflows to help teams find, engage, understand, and activate customers.

## What it's used for

- Centralize customer advocate data
- Quantify your program impact
- Scale through automation not headcount
- Find the right references faster
- Fulfill requests in minutes, not days or weeks
- Boost win rates
- Ensure accurate, trusted searches with CSM-managed advocate profiles
- Protect top customers by tracking activity and preventing overuse
- Free up CS time with self-serve access for Sales and Marketing
- Secure the right advocate to drive expansion or save a renewal—all in one place

## Who it suits

- Enterprise customer advocacy programs

Buyers: Marketing, Sales, Customer Success

## How it works

ReferenceEdgeAI brings AI intelligence together with the bedrock advocacy data and proven workflows of ReferenceEdge to create new ways to find, engage, understand, and activate customers.

## Key features

- AI-powered advocacy
- Find, engage, understand, and activate customers
- Centralize customer advocate data
- Quantify your program impact
- Scale through automation not headcount
- Find the right references faster
- Fulfill requests in minutes, not days or weeks
- Never overuse a reference again
- Ensure accurate, trusted searches with CSM-managed advocate profiles
- Protect top customers by tracking activity and preventing overuse
- Free up CS time with self-serve access for Sales and Marketing
- 100% Salesforce Native
- AI Agnostic

## What it says it delivers

The vendor's own words, from its website (quoted data):

> Level up your advocacy program and say goodbye to customer marketing by spreadsheets.
>
> We automate the ordinary so you can be extraordinary!
>
> Advocacy for the Enterprise

## From the Point of Reference blog

- [Stop Collecting Advocates. Start Using Them.](https://www.point-of-reference.com/)

## Who uses it

- Workday
- Conga
- Epicor
- NAVEX

Named on point-of-reference.com.

## Use cases on its website

- [Marketing](https://www.point-of-reference.com/)

## Security and compliance

No security details published

---
Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/point-of-reference