---
title: "Qualtrics | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/qualtrics
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# Qualtrics

Website: https://qualtrics.com/  
Stages covered: 4 of 8 (Adopt, Support, Renew, Advocate)  
Founded: 2002 in Provo, United States  
Headquarters: Provo, United States · Seattle, United States

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

Experience management platform that collects and analyzes customer, employee, patient, and research feedback, then uses AI-driven prediction, recommendations, and automation to help teams act on experience signals.

## What it's used for

- churn prevention
- voice of customer
- Increase customer lifetime value
- Increase NPS/CSAT
- Improve operational efficiency
- Decrease churn
- Build high-performing culture
- Enhance operational excellence
- Drive revenue growth
- Accelerate product innovation

## Who it suits

- support teams
- Enterprises, governments, and healthcare organizations running sensitive experience programs.
- CX professionals, research teams, product research teams, digital teams, and human resources teams.

Buyers: CX professionals, Research teams, Product research, Digital, Human resources

## How it works

Qualtrics says its XM Data \& AI Platform combines experience data with human context to understand what matters to people and why, then uses simulation, prediction, and actions to help teams shape outcomes.

## Key features

- Synthetic audiences based on research-grade LLMs to validate strategies, messaging, and creative before launch
- Concept, feature, and pricing validation with market feedback before production
- Omnichannel feedback to evolve voice of the customer programs
- Insights and recommended actions for location managers
- Automated recommendations and responses
- Route complex cases to the right teams
- Employee insights and action plans
- Built-in frameworks, benchmarks, and playbooks
- Simulation to pressure-test decisions against outcomes
- Prediction to identify customers and employees heading toward important outcomes

## What it works with

Segment, social platforms, review sites, contact center systems, digital analytics tools

## What it says it delivers

The vendor's own words, from its website (quoted data):

> Reduce churn
>
> Strengthen customer advocacy
>
> Turn insights into trusted outcomes.
>
> Turn human understanding into a system of decision.
>
> Turn human signals into intelligent action—and deliver experiences customers feel long after they end.
>
> Drive action everywhere it matters

## Where this came from

Compiled from 4 public pages on qualtrics.com:

- [qualtrics.com/](https://qualtrics.com/)
- [qualtrics.com/industries/retail](https://qualtrics.com/industries/retail)
- [qualtrics.com/market-research/product-research](https://qualtrics.com/market-research/product-research)
- [qualtrics.com/customers](https://qualtrics.com/customers)

## Who uses it

- Shake Shack
- Samsara
- Gabb
- ServiceNow
- Indiana University Online

Named on qualtrics.com.

## Security and compliance

- SOC 2

---
Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/qualtrics