---
title: "Thematic | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/thematic
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# Thematic

Website: https://getthematic.com/  
Stages covered: 5 of 8 (Sign-up, Adopt, Support, Renew, Advocate)  
Founded: 2016 in San Francisco, United States  
Headquarters: San Francisco  
G2 rating: 4.8 (40 reviews)

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

Enterprise customer-intelligence software that unifies feedback from surveys, tickets, calls, reviews, and other sources; uses AI plus human review to surface traceable themes, scores, and prioritized actions; and routes insights into existing tools and workflows.

## What it's used for

- sentiment analysis
- expansion
- churn prevention
- voice of customer
- Unify feedback from surveys, tickets, calls, reviews, and other channels into one consistent analysis
- Identify themes, sentiment, and score drivers behind NPS, CSAT, CES, churn, and other metrics
- Route insights, alerts, and follow-up actions to the right teams and existing tools
- Query customer intelligence in natural language with traceable answers
- Estimate revenue exposure by theme using Revenue at Risk

## Who it suits

- Enterprise customer experience teams
- Voice of Customer program managers
- Research and insights leaders
- People analytics and HR insights teams
- Software and technology companies

Buyers: Customer Experience (CX teams using customer signals to drive action and prove impact.), Voice of Customer (VoC teams unifying channels and linking themes to business decisions.), Research and Insights (Research leaders scaling qualitative analysis without losing rigor.), People Analytics / HR Insights (Teams analyzing employee feedback and distributing insights to managers.), Product (Product teams using unified feedback to inform roadmap and prioritization.), Support (Support teams using conversation and ticket insights to identify issues and route action.)

## How it works

Thematic works in five steps: ingest customer data sources, unify them into one consistent layer, build themes from customer language, prioritize themes by business impact, and route insights to the right people and tools.

## Key features

- Cross-channel feedback unification
- Theme discovery from customer language
- Traceable answers backed by source comments
- Human-in-the-loop theme validation and refinement
- Predicted NPS, CSAT, CES and custom scores from feedback
- Revenue-at-risk scoring by theme
- Automated alerts and workflow routing
- Role-based Lenses for team-specific views
- Export/query through API, data warehouses, BI tools, and MCP

## What it works with

Qualtrics, QuestionPro, InMoment, Medallia, Power BI, Google Sheets, Intercom, Apple Store, BigQuery, Slack, Zendesk, Snowflake, SurveyMonkey, Alchemer, AskNicely, Capterra, Delighted, Discord, Discourse, Feefo, Freshdesk, Github, GooglePlay, Jotform, Looker, PG Forsta, Pendo, Reevoo, Salesforce, Steam, Survicate, Tableau, Trustpilot, Typeform, Yotpo

## What it says it delivers

The vendor's own words, from its website (quoted data):

> One trustworthy and traceable source of customer truth for teams and AI agents across every channel.
>
> Works alongside the existing CX stack with no rip and replace.
>
> Insights are tied to business impact so teams know what to act on and when.
>
> AI that users can inspect, steer, and defend rather than black-box outputs.

## Pricing

- Foundation: $25,000/year
- Enterprise

## Where this came from

Compiled from 1 public page on getthematic.com:

- [getthematic.com/](https://getthematic.com/)

## Who uses it

- DoorDash
- Atlassian
- Atom bank
- Vodafone
- Community Health System
- LendingTree
- Mitre10
- LinkedIn
- Serato
- Hewlett Packard
- Seeking Health

Named on getthematic.com.

## Use cases on its website

- [Customer Experience](https://getthematic.com/solutions/customer-experience)
- [Voice of Customer](https://getthematic.com/solutions/voice-of-customer)
- [Research and Insights](https://getthematic.com/solutions/research-and-insights)
- [Voice of Employee](https://getthematic.com/solutions/voice-of-employee)
- [Software and Technology](https://getthematic.com/industries/software-technology)

## Customer stories on its website

- [Atom bank: Using Thematic to get clear focus on how to drive growth and save costs](https://getthematic.com/case-studies/atom-bank)
- [Financial services provider: How a financial services provider took NPS from negative to positive by finding out what actually moved it](https://getthematic.com/case-studies/financial-services)

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

## Security and compliance

- SOC 2 Type II
- GDPR
- CCPA

---
Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/thematic