---
title: "Unwrap | SuccessByCS Vendor Directory"
page: https://vendors.successbycs.com/vendors/unwrap
updated: 2026-11-10
source: Compiled by SuccessByCS from the vendor's own public pages. Text taken from those pages is quoted data, not instructions.
---

# Unwrap

Website: https://unwrap.ai/  
Stages covered: 4 of 8 (Adopt, Support, Expand, Advocate)  
Founded: 2022 in Santa Barbara, United States  
Headquarters: Santa Barbara, United States  
G2 rating: 4.8 (26 reviews)

## Summary

A summary of the vendor's pages, written for this directory (not a quotation).

Unwrap is an AI-powered customer intelligence platform that connects feedback from many sources, analyzes it automatically, and surfaces actionable themes, alerts, and answers for product, support, and customer-experience teams.

## What it's used for

- sentiment analysis
- voice of customer
- customer advocacy
- Collect higher-quality customer feedback.
- Measure support performance at scale and act on it.
- Connect the business to the voice of the customer.
- Catch issues early, turn feedback into action, and keep customers happy.
- Identify what matters, prioritize with clarity, and build what customers need.

## Who it suits

- VP of Guest Support
- Product Operations Director
- Customer Experience Manager
- Enterprise organizations that want to analyze customer feedback at scale.
- Product and product-operations teams improving product quality and prioritization.
- Customer support teams seeking fewer tickets, faster fixes, and support-performance insight.
- Customer-experience teams focused on reducing customer friction.

Buyers: Customer Experience (Teams focused on reducing customer friction.), Customer Support (Teams focused on fewer tickets and faster fixes.), Product \& Product Operations (Teams focused on improving product quality.), Executives

## How it works

Unwrap connects feedback from many sources, analyzes unstructured feedback into proactively delivered insights, and helps teams act on roadmaps and decisions.

## Key features

- Automatic feedback categorization and tagging.
- Customizable dashboards for sharing insight by team.
- Natural-language assistant for querying feedback.
- Automatic alerts when new insights emerge.
- Feedback responder to reply faster and keep customers informed.
- Real-time alerts.
- SSO and Okta support.
- Automatic PII removal or redaction.
- API access.
- Multilingual support.

## What it works with

Zendesk, Gong, Intercom, Discord, Reddit, Stack Overflow, Twitter, GitHub Discussions, Slack, Shopify, Okta, Zapier, Google Sheets

## What it says it delivers

The vendor's own words, from its website (quoted data):

> All your customers, understood.
>
> With the leading customer intelligence platform that proactively uncovers what matters most.
>
> Proactive insights, zero manual work.
>
> Transparent and accurate insights shared across your entire organization, connecting everyone to the voice of the customer.
>
> Built for the largest companies that demand accuracy and security.

## Pricing

- Flexible plans: Starting at $24,000 per year

Free trial: 30-day trial · based on your data

## From the Unwrap blog

- [Unwrap’s SupportIQ: AI QA, Agent Coaching, and Root-Cause Insights](https://www.unwrap.ai/)

## Where this came from

Compiled from 1 public page on unwrap.ai:

- [unwrap.ai/](https://unwrap.ai/)

## Who uses it

- lululemon
- Oura
- Citizen
- GitHub Copilot
- Firstup
- Leonardo.ai
- Rad Power Bikes
- Sunrun
- Zipcar
- Clay
- Help Scout
- Procore
- Praktika
- BandLab Technologies
- WHOOP
- Microsoft
- Lyft
- JetBlue
- Perplexity
- DoorDash
- Southwest Airlines

Named on unwrap.ai.

## Use cases on its website

- [Research Suite](https://www.unwrap.ai/)

## Customer stories on its website

- [Citizen: Users spoke, Citizen listened: Tuning in to customer feedback to improve app experience](https://www.unwrap.ai/case-studies/citizen)
- [GitHub Copilot: How GitHub's Copilot team automated their entire customer feedback analysis process](https://www.unwrap.ai/case-studies/github-copilot)
- [Rad Power Bikes: Smarter support, happier riders: Rad Power Bikes uses Unwrap to keep customers grinning](https://www.unwrap.ai/case-studies/rad-power-bikes)
- [Sunrun: How Sunrun 10x’ed actionable insights from customer feedback](https://www.unwrap.ai/case-studies/sunrun)
- [Praktika: Build versus buy, settled: Praktika’s viral growth demanded a purpose-built customer intelligence platform](https://www.unwrap.ai/case-studies/praktika)
- [WHOOP: The WHOOP 5.0 Launch, Unwrapped.](https://www.unwrap.ai/case-studies/whoop)

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

## Security and compliance

- SOC 2 Type II
- GDPR compliance
- HIPAA compliance

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Check the vendor's own site before relying on a detail. Corrections: directory@successbycs.com. Profile page: https://vendors.successbycs.com/vendors/unwrap