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ARCADE.SOFTWARE

Arcade provides interactive demos and on-brand AI product videos for marketing, product, sales engineering, and customer-facing teams, with capture, personalization, analytics, and CRM integrations.

Botanical engraving of the penwiper plant PENWIPER PLANT
Notothlaspi rosulatum
6
USE CASES
2 / 8
STAGES COVERED
9
NAMED CUSTOMERS
2021
FOUNDED
THE CLIMB · WHERE ARCADE HELPS
  1. 01 Sign-up SEE VENDORS →
  2. 02 Onboard COVERED →
  3. 03 Activate COVERED →
  4. 04 Adopt SEE VENDORS →
  5. 05 Support SEE VENDORS →
  6. 06 Expand SEE VENDORS →
  7. 07 Renew SEE VENDORS →
  8. 08 Advocate SEE VENDORS →
01 · USES

What it's used for

Interactive product demosAI product videosCustomer onboarding walkthroughsCustomer training at scalePersonalized demos for accounts or personasLead generation and pipeline acceleration
02 · ICP

Who it suits (ICP)

Marketing teams, Product marketing teams, Growth marketing teams, Product managers and product teams, Sales engineering teams

Buyers: Product Marketing (Teams using Arcade to create on-brand demos and videos that drive pipeline and differentiate the product.), Growth Marketing (Teams using Arcade to capture demand, generate leads, and create videos and ads in minutes.), Product Management (Teams using Arcade to drive product adoption, gather feedback quickly, and iterate on concepts.), Sales Engineering (Teams using Arcade to recover time, enable champions, and accelerate deals with demos.)

03 · HOW IT WORKS

How it works

Users record their product with the Chrome extension, desktop app, or Figma plugin; Arcade turns clicks into a guided demo with hotspots, chapters, voiceover, and branching. For AI video, users start from a prompt or attached context such as screenshots or docs, Arcade applies brand context, and users refine the result with AI edits before exporting or sharing.

04 · FEATURES

Key features

  • Clickable interactive demos with no login or sandbox required
  • Capture via Chrome extension, desktop app, or Figma plugin
  • Hotspots and callouts
  • Pan and zoom
  • AI voiceover
  • Custom variables for personalization
  • Branching paths
  • Analytics with views, completion rate, CTA clicks, and drop-off
  • Audience Reveal to identify companies viewing demos
  • CRM sync
  • Page Morph for editing product text in recorded demos
  • On-brand AI video generation from prompts, screenshots, and demos
  • Brand Kit and context engine for brand-consistent output
  • Plain-language AI video edits
05 · INTEGRATIONS

What it works with

HubSpotSalesforceGoogle AnalyticsGoogle Tag ManagerAmplitudeMixpanelSegmentPostHogIntercomSlackClaudeChatGPT
06 · VALUE

What it says it delivers

  • Studio quality. Editor-level control. True to your brand.
  • Arcade combines the quality and control of motion design with the speed and scalability of AI.
  • Turn your product into an interactive demo buyers can explore.
  • Create beautiful, on-brand demos and videos in minutes to drive pipeline and differentiate your product in a crowded market.

In the vendor's own words, from its website.

07 · PRICING

Pricing

  • Free: $0 / month
  • Enterprise: Custom
08 · COMPANY

About the company

HEADQUARTERSSan Francisco, United States
FOUNDED2021 in San Francisco, United States
G2 RATING4.6 (181 reviews) checked 5 Nov 2026 G2 page
09 · CUSTOMERS

Who uses it

MojaCaresEmploymintResyAnokiSarisSimZ.AISupioQuantum MetricSightcall

Named on arcade.software.

10 · USE CASES

Use cases on its website

11 · CASE STUDIES

Customer stories on its website

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

12 · SECURITY

Security and compliance

  • ✓ SOC 2 Type II
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BEFORE YOU BUY

Is it the kit, or the map?

The Post-Sales Reset looks at how your customers move from signed deal to renewal, and finds the few changes that matter most.

EXPLORE THE POST-SALES RESET ↗

Work at Arcade, or spotted something wrong? SUGGEST AN EDIT →

Chris Sparshott
WHO RUNS IT

Chris Sparshott

CUSTOMER SUCCESS, SUPPORT AND RENEWALS LEADER · SUCCESSBYCS

Not sure which leg of the climb is the problem? Kit helps, but the path matters more. The Post-Sales Reset finds where your customers are getting stuck and what to fix first.

Explore the Post-Sales Reset ↗ VIEW LINKEDIN PROFILE ↗ DIRECTORY@SUCCESSBYCS.COM →