MAILCHIMP.COM

Mailchimp

Mailchimp is an email and SMS marketing platform with AI marketing tools, marketing automations, reporting and analytics, lead generation, and a large integrations ecosystem.

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KORIKORI · MOUNTAIN BUTTERCUP
Ranunculus insignis

USE CASES

4 / 8

STAGES COVERED

101

EVIDENCE PAGES

NAMED CUSTOMERS

2001

FOUNDED

THE CLIMB · WHERE MAILCHIMP HELPS

01 · USES

What it's used for

Knowledge base Expansion Renewal management Churn prevention Voice of customer Customer advocacyLead generationEmail marketing automationAudience engagementCampaign performance trackingCustomer relationship managementEmail marketingAI marketing toolsMarketing automationsContent creation toolsSocial media marketingReporting and analyticsLead generation platformAudience managementWebsitesTransactional email

02 · ICP

Who it suits (ICP)

small business owners, marketing managers, e-commerce retailers, digital marketing agencies, non-profit organizations, Restaurants, Entertainment + Leisure, Non-profit, Ecommerce, Small Business, Professional Services, Mid Market

03 · HOW IT WORKS

How it works

Mailchimp connects data and apps so businesses can run personalized campaigns and marketing automations.

04 · FEATURES

Key features

Generative AI features
Actionable insights into audience growth and conversion funnels
Enhanced automations
Custom-coded email templates
Customizable Popup forms
Phone & Priority Support
Custom-Coded and Pre-built Email Templates
Multivariate and A/B Testing
Enhanced marketing automation flows
Dedicated Personalized Onboarding
Predictive Segmentation

05 · INTEGRATIONS

What it works with

SlackShopifyWooCommerceCanvaZapierSquareWixSquarespaceStripeSalesforceLinkedInWordpressFacebookQuickBooks OnlineMeta Lead AdsGravity FormsLightspeedCalendlyMake

06 · VALUE

What it says it delivers

Increase retention
Grow expansion revenue
Improve renewal forecasting
Strengthen customer advocacy
97% higher click rates for customers using email and SMS
Up to 30x ROI for e-commerce businesses with Mailchimp's Standard Plan
99.99% email delivery rates for transactional emails
Millions of businesses empowered by Mailchimp
Data-backed insights for optimizing marketing campaigns
Turn ideas into emails that connect.
Mailchimp with Intuit Intelligence can help surface your next opportunity, like winning back customers who’ve gone quiet.
Mailchimp integrates with hundreds of tools to help you save time and get more done.
Unite your data with Mailchimp to run personalized campaigns.

In the vendor's own words, from its website.

07 · PRICING

Pricing

$
per month
per user
free trial
percentage discount for annual plans
Standard: Starts at $28/month after a 14-day free trial
Premium: Custom pricing

14-day trial · Join Mailchimp with a free 14-day trial; try the Standard plan free for 14 days.

08 · COMPANY

About the company

HEADQUARTERSAtlanta

FOUNDED2001 in Atlanta, United States

G2 RATING4.3 (12,689 reviews) checked 7 Nov 2026 G2 page

09 · BLOG

From the Mailchimp blog

Mailchimp Newsroom | Mailchimp ↗

10 · EVIDENCE

Where this came from

Compiled from 101 public pages on mailchimp.com.

SHOW PAGES

HOW WE COMPILED IT →

11 · CUSTOMERS

Who uses it

LCRFcompanyorganization

Named on mailchimp.com.

12 · USE CASES

Use cases on its website

Lead Generation Platform ↗

13 · CASE STUDIES

Customer stories on its website

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

14 · SECURITY

Security and compliance

No security details published

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BEFORE YOU BUY

Is it the kit, or the map?

The Post-Sales Reset looks at how your customers move from signed deal to renewal, and finds the few changes that matter most.

EXPLORE THE POST-SALES RESET ↗

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