Appcues

What it's used for

Who it suits (ICP)

• Scaling businesses across various industries such as Martech, HR & workforce, Healthcare, Education, Professional services, Consumer services, Travel & lifestyle.

Buyers: Head of Marketing, Customer service professional

How it works

Share your brand, product, goals, and data, then plug in your tools. Appcues captures what users do, lets you map actions to outcomes, publish targeted in-product experiences based on real behavior, and track performance against your goals with recommendations on what to change next.

Key features

• Multi-channel messaging including in-app experiences, personalized emails, and mobile push notifications
• No-code design and editing capabilities
• Targeting based on user behavior and attributes
• Integration with tools like Heap, Salesforce, and Segment
• MCP Server for AI tool integration
• Publish in-app messages, surveys, offers, and guides
• Segment users with precision
• Agentically build and launch experiences
• Simplify customer journeys with prompt-driven UI
• Dive deeper into product behavior with analytics
• Make smarter decisions with AI recommendations
• Track campaign performance
• Ship targeted, on-brand experiences that fire on real behavior
• Ask questions in plain language and get clear answers back
• Tie Appcues to your CRM, analytics or warehouse
• Trigger the next message the moment someone acts
• Appcues AI can analyze product behavior, answer questions, and surface opportunities
• Appcues AI can monitor published experiences, catch broken links, and implement fixes that you approve

What it works with

What it says it delivers

• Speed time to value
• Improve adoption
• Reduce support workload
• Increase retention
• Strengthen customer advocacy
• 20% increase in user retention
• 55% increase in user activation
• 112% increase in feature adoption
• Drive customer growth
• Customers expect personalized experiences.
• Approachable and intelligent software that helps teams make better decisions faster.
• Our partnership model gives every customer implementation services, onboarding support and a dedicated experience manager.

In the vendor's own words, from its website.

Pricing

• Pricing is based on monthly active users and number of installations.
• Start
• Grow
• Enterprise

About the company

From the Appcues blog

Where this came from

Compiled from 101 public pages on appcues.com.

Who uses it

Named on appcues.com.

Customer stories on its website

• Litmus: Litmus case study ↗
• ProfitWell: ProfitWell case study ↗
• and: and case study ↗
• Bynder: Bynder case study ↗
• ve: ve case study ↗
• also: also case study ↗
• MYOB: How MYOB increased new user activation by 21% with thoughtful, personalized onboarding ↗
• Text-Em-All: How Text-Em-All transformed their roadmap with 1,000+ customer responses (in just 48 hours) ↗
• PatientSky: How PatientSky gathered feedback, announced updates, and reduced support burden by 30% ↗
• Accelo: How Accelo scaled customer success and support and increased help guide interaction by 253% ↗

Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.

Security and compliance

• ✓ SOC 2