Backstory
Backstory is a revenue intelligence platform that captures customer activity across systems and delivers grounded answers on deal risk, qualification, account coverage, forecasting, and expansion in the tools teams already use.
TARAMEA · GIANT SPEARGRASSAciphylla colensoi
What it's used for
Who it suits (ICP)
- Revenue leaders and sales leaders who need answers on pipeline, forecast, deal risk, and account coverage.
- CROs and VPs of Sales.
Buyers: Chief Revenue Officer, Sales Leader, Revenue Operations, Executives, Information Technology
How it works
Backstory connects revenue systems, captures customer-facing activity automatically, reasons over complete deal and account history, and returns specific answers and recommended actions in the workflow tools teams already use.
Key features
- Automatic capture of emails, meetings, calls, chats, and CRM activity
- Answers delivered in existing workflows such as CRM, Slack, and AI assistants
- Automated account plans and stakeholder mapping
- Automated MEDDPICC/SPICED opportunity scoring and scorecards
- Deal risk alerts and pipeline health analysis
- Forecast waterfall charts and variance explanation
- AI agent access through MCP and other AI tools
What it works with
What it says it delivers
- Backstory gives you a direct answer on every deal, surfaced where you work.
- Backstory delivers answers specific enough to trust, objective enough to defend, and clear enough to act on immediately.
- Cost follows the value you get, not how many people can log in.
In the vendor's own words, from its website.
About the company
Who uses it
Named on backstory.ai.
Use cases on its website
Customer stories on its website
- AVEVA: How AVEVA stopped hoping and started knowing ↗
- AMD: How AMD built a global sales operation with Backstory ↗
- Five9: How Five9 removed the guesswork from selling ↗
- Red Hat: How Red Hat started forecasting with confidence ↗
- Seismic: How Seismic turned unreliable data into a 6% close rate lift ↗
Links to the vendor's own pages. Results aren't repeated here until each one is checked against its page.
Security and compliance
- ✓ SOC 2 Type II
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