POINT-OF-REFERENCE.COM
Point of Reference
Customer advocacy technology for managing customer references and advocate programs, including an AI-powered offering that combines advocacy data with workflows to help teams find, engage, understand, and activate customers.
PENWIPER PLANTNotothlaspi rosulatum
10
USE CASES
1 / 8
STAGES COVERED
4
NAMED CUSTOMERS
2003
FOUNDED
01 · USES
What it's used for
Centralize customer advocate dataQuantify your program impactScale through automation not headcountFind the right references fasterFulfill requests in minutes, not days or weeksBoost win ratesEnsure accurate, trusted searches with CSM-managed advocate profilesProtect top customers by tracking activity and preventing overuseFree up CS time with self-serve access for Sales and MarketingSecure the right advocate to drive expansion or save a renewal—all in one place
02 · ICP
Who it suits (ICP)
Enterprise customer advocacy programs
Buyers: Marketing, Sales, Customer Success
03 · HOW IT WORKS
How it works
ReferenceEdgeAI brings AI intelligence together with the bedrock advocacy data and proven workflows of ReferenceEdge to create new ways to find, engage, understand, and activate customers.
04 · FEATURES
Key features
- AI-powered advocacy
- Find, engage, understand, and activate customers
- Centralize customer advocate data
- Quantify your program impact
- Scale through automation not headcount
- Find the right references faster
- Fulfill requests in minutes, not days or weeks
- Never overuse a reference again
- Ensure accurate, trusted searches with CSM-managed advocate profiles
- Protect top customers by tracking activity and preventing overuse
- Free up CS time with self-serve access for Sales and Marketing
- 100% Salesforce Native
- AI Agnostic
05 · VALUE
What it says it delivers
- Level up your advocacy program and say goodbye to customer marketing by spreadsheets.
- We automate the ordinary so you can be extraordinary!
- Advocacy for the Enterprise
In the vendor's own words, from its website.
06 · COMPANY
About the company
HEADQUARTERSDenver, United States
FOUNDED2003
08 · CUSTOMERS
Who uses it
WorkdayCongaEpicorNAVEX
Named on point-of-reference.com.
10 · SECURITY
Security and compliance
No security details published
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