Qualtrics

What it's used for

Who it suits (ICP)

• support teams
• Enterprises, governments, and healthcare organizations running sensitive experience programs.
• CX professionals, research teams, product research teams, digital teams, and human resources teams.

Buyers: CX professionals, Research teams, Product research, Digital, Human resources

How it works

Qualtrics says its XM Data & AI Platform combines experience data with human context to understand what matters to people and why, then uses simulation, prediction, and actions to help teams shape outcomes.

Key features

• Synthetic audiences based on research-grade LLMs to validate strategies, messaging, and creative before launch
• Concept, feature, and pricing validation with market feedback before production
• Omnichannel feedback to evolve voice of the customer programs
• Insights and recommended actions for location managers
• Automated recommendations and responses
• Route complex cases to the right teams
• Employee insights and action plans
• Built-in frameworks, benchmarks, and playbooks
• Simulation to pressure-test decisions against outcomes
• Prediction to identify customers and employees heading toward important outcomes

What it works with

What it says it delivers

• Reduce churn
• Strengthen customer advocacy
• Turn insights into trusted outcomes.
• Turn human understanding into a system of decision.
• Turn human signals into intelligent action—and deliver experiences customers feel long after they end.
• Drive action everywhere it matters

In the vendor's own words, from its website.

About the company

Where this came from

Compiled from 4 public pages on qualtrics.com.

Who uses it

Named on qualtrics.com.

Security and compliance

• ✓ SOC 2